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The Watches of Switzerland Group, a leading international luxury watch and jewellery retailer, is proud to announce its role as the headline partner of The King’s Trust 2025 Change a Girl’s Life campaign.
On 8th March 2025, the world will celebrate International Women’s Day, a time to challenge stereotypes, broaden perceptions, and focus on gender equality. During March, The King’s Trust Change a Girl’s Life and Brilliant Breakfast campaigns harness the power of this celebration to drive real action for young women. These campaigns raise vital funds to give young women a working future through training courses with potential employers, access to job opportunities and skills to start a business.
On 6th March 2025, the Watches of Switzerland Group will support the campaign with nationwide Brilliant Breakfast fundraising events. The Group will host bespoke events across their Goldsmiths, Mappin & Webb, Watches of Switzerland and Mayors showrooms in both the UK and US to support the campaign, bringing together celebrity ambassadors, influencers and clients to raise vital funds for The King’s Trust.
Throughout the month of March, the Watches of Switzerland Group will be partnering with two of its female-led jewellery brands – Pasquale Bruni and Kiki McDonough - who will be donating 5% of all sales by the Watches of Switzerland Group in the UK to support the campaign.
Sian Daley, Managing Director at Kiki McDonough said: “We are so pleased to support the Change a Girl’s life campaign as it raises much needed funds to change the lives of girls all over the world. This is a brilliant initiative that is particularly meaningful to us as an all-female brand. Kiki is a business mentor for the King’s Trust, and we admire everything they do in support of young people facing adversity”.
Eugenia Bruni, Creative Director of Pasquale Bruni also said: “At Pasquale Bruni, we believe in the strength of women, their love, courage and femininity. Every woman who has an opportunity for growth is the light of her future, women are the greatest source of inspiration and the key to changing the world”.
The Watches of Switzerland Group jewellery brands - Goldsmiths and Mappin & Webb - will also be donating 5% of sales from their beautiful floral inspired jewellery collections during March. By purchasing Goldsmiths floral 9ct yellow gold and diamond jewellery or Mappin & Webb’s Vinea 18ct white gold diamond jewellery during March their clients will help to Change a Girl’s Life.
Beyond financial contributions, the Group is actively providing young women from The King’s Trust with the chance to explore careers in retail and creating immersive experiences to showcase opportunities for young women in the industry. They will be hosting a Marketplace event at their
Leicester headquarters, where young women who have set up their business through the Trust's Enterprise programme will be able to showcase their products to staff, connecting small and large Leicester businesses.
As a responsible business the Group has supported The King’s Trust since 2019, alongside its wider charitable efforts, most notably through The Watches of Switzerland Group Foundation, which launched in 2021. The Foundation is led by an esteemed board of trustees, including model and fashion expert David Gandy, BAFTA-nominated actor John Hannah, radio presenter Johnathan Joseph (DJ Spoony), and sports, brands, and diversity expert Terence Parris, alongside CEO Brian Duffy and Executive Director of Marketing Ruth Benford. In total, including this financial year, the Group has allocated £9 million to the Foundation which supports charities addressing homelessness, poverty, education, and employment.
Brian Duffy, CEO of the Watches of Switzerland Group said: “We are honoured to be the headline sponsor of the Change a Girl’s Life campaign this year. Empowering young women is pivotal, and we are committed to driving meaningful change by harnessing the collective power of brands and businesses.
“Supporting our communities is a vital cornerstone of our culture, based on our dedication to giving back. As a King’s Trust leading partner, we are proud to have helped over 9,000 young people since 2019 – we’re excited to continue our partnership into this year and beyond.”
Sylvia Lowe, Director of Brand and Marketing at The King’s Trust said:
“Change a Girl’s Life brings together partners and some of the UK's favourite brands to help drive awareness of the challenges young women face, particularly from disadvantaged communities and those facing the greatest adversity.
“The campaign raises vital funds to help them prepare for work and has supported thousands of young women in the last five years, with over three quarters of them progressing into employment, further education or training.
“We’re proud to be partnering with Watches of Switzerland Group as our headline partner this year, and our shared commitment to supporting young women means we’ll be able to make meaningful change together.”
The Change a Girl’s Life campaign underscores the importance of investing in young women, many of whom face barriers to employment and education. Almost a million young people aged 16-24 are currently not in education, work, or training*. For too many this causes feelings of isolation, poor mental health and a loss of confidence. For some, they face practical challenges of poverty and a lack of opportunity. Research from The Office for National Statistics highlights how young women are more likely than young men to feel hopeless about their futures. Many also fear that they will never be financially secure due to the cost-of-living crisis. Through Change a Girl’s Life, thousands of
young women have been supported in the last five years, with 79% progressing into further education, training, or employment
The King’s Trust has secured support from a growing network of brand partners for the 2025 campaign, with full details to be announced in the coming weeks.
